Past Projects
From the Arctic Circle to the summit of Mont Blanc and many more campaigns in between, we have conceived, designed and delivered some of the most creative and engaging activations for connecting retail and consumers alike.
Have a look below at some of the projects I designed and delivered for The North Face and drop us a line if you want to discuss how you can connect your brand to your consumers.
Ellis Brigham x The North Face Summit Series launch event
The Goals.
Launch the new Summit Series range into Ellis Brigham.
Develop product and brand knowledge while driving affinity.
What we did.
conceived, designed and delivered an engaging program of training and experiences to showcase the brand and product while ice climbing in Austria.
The Results.
An engaged, motivated and knowledgeable sales force well positioned to communicate to their customers about the brand.
Sam Lawson
“On the Hill” experiential brand training. O&CC (cotswolds and S&R)
The Goals.
Deliver updated product and brand training and test new product.
Grow brand affinity, increase knowledge, inspire store staff.
What we did.
Conceive, design and deliver a 3 day activity event with product testing during day and detailed brand training in the evenings.
The Results.
A refreshed and re-engaged team of core experts who take their experience and knowledge back to stores to deliver internal training.
The Mighty Coe x The North Face
The Goals.
Represent TNF at the UK’s premiere snowsports event.
Inspire with brand video content and engaging talks and interviews.
What we did.
Conceive, design and deliver how TNF was going to show up at this core community event. Shortlist and select brand films, arranged for film makers to attend and talk about their projects, compere event and host interviews, energise with product giveaways.
The Results.
A fun and engaging evening that inspired core consumers about TNF.
Futurelight launch campaign. Ellis Brigham. Mont blanc summit.
The Goals.
Launch Futurelight into the market with a series of elevated experiences to showcase the technology. Summit Mont blanc with key retail staff from Ellis Brigham on the official in-store launch day.
What we did.
Conceived, designed and delivered one of the most ambitious activations to date. Presented engaging brand and product training at altitude, inspired with athlete presentations when at valley level. Summited Mont Blanc with 14 of the retailers most influential staff.
The Results.
An educated and inspired EB team, motivated to sell. The EB team’s brand affinity rated highly and the trip remains a talking point throughout all stores.
Futurelight Launch roadshow. London - Manchester - Aviemore
The Goals.
Reach as many individuals from retail and media with inspiring brand and technology training during the immediate post launch period.
What we did.
Conceived, designed and delivered a portable demonstration stage including engaging audio-visual assets, breathability/waterproof test tank and Futurelight product displayed on bespoke branded stands.
The Results.
Hundreds of individuals from Futurelight dealers educated, inspired and motivated to sell. Brand partners, media and agencies also engaged with.
Futurelight Launch Campaign. Snow & Rock. Val d’Isere, France.
The Goals.
Launch Futurelight into the market with a series of elevated experiences to showcase the technology. Inspire and educate the snowsports specific staff with an elevated brand experience.
What we did.
Conceive, design and deliver a snowsports specific event to test the increased breathability of Futurelight. Ski touring in the alps with TNF athletes and delivering brand and product training in the evenings.
The Results.
An engaged and motivated retail sales force, educated and inspired to advocate for a new technology in the market, driving sell through.
Futurelight launch. EMEA Brand Marketing Dealer Event. Svalbard.
The Goals.
Deliver brand and product training to some of Europe’s most influential retail companies and media as part of a wider activation for the launch of the new Futurelight technology.
What we did.
Created and delivered a program of informative and inspiring brand and product training, delivered on shore over the duration of the event to over 80 guests.
The Results.
A unique and engaging activation designed to inspire and educate the most influential dealers and media in the marketplace.
TNF UK Climb plan. The North Face x Yonder
The Goals.
Establish a brand partnership in a London climbing wall, create opportunities to achieve the brand’s goal of “lovering the barrier of access to climbing”, Inspire the local climbing community and develop further brand opportunities.
What we did.
First we identified a climbing wall that was aligned with our values then approached and pitched the partnership. We conceived a series of engaging and inspiring events to take place over the year. These activations featured free to access or subsidised workshops, inspirational athlete talks, film showings, product giveaways, competitions and more.
The Results.
Though an ongoing program, the first year’s results are remarkable with post event surveys showing a significant uplift in brand awareness and affinity and fantastic support from the Yonder climbing community for the partnership.